OVERVIEW:
Popsugar is a global lifestyle media brand that brings fashion and trends to larger audiences across digital media.
PROBLEM:
Popsugar is looking to create an activation that can be interactive and create traffic to highlight and honor female trailblazers. Among this they are looking to modernize a "News stand" as they are a brand to brings news to newer audiences.
Solution:
Create an engaging experience around Popsugar's idea to honor female trailblazers using a "News Stand" approach and find ways to reflect their past activation to complement their style and brand.
