OVERVIEW:
Coachella is an annual music and arts festival that Neutrogena has sponsored for 2023 to highlight their upcoming new products. Neutrogena is looking for help to create an experience based on the environment, and the sciences behind their products.
PROBLEM:
Although the activation had already been built and shown, Jack Morton has asked their upcoming creative interns to create a solution for how to tackle and implement an experience that is immersive, but also create a way to emphasize Neutrogena science.
Solution:
Create a journey in a series of 4 stages that engages people to come in and discover yourself through rooms that are interactive when you come in.
